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AMERICA COULD USE A BEER


ANDYs: Shortlist
Effies: Bronze
One Show: Merit

+ Creativity Editor’s Pick + Adweek Ad of the Day
+ Best Ads On TV + Forbes + Thrillist + FOX News
+ TimeOut

At the start of the 2020 pandemic, while every brand was touting messages about “uncertain times” and “togetherness,” a 93-year-old woman in Pennsylvania was certain of one thing:

America needed a fucking beer.