BATTLEFIELD 6

IGN+ Kotaku + PC Gamer + Campaign Mag Ad of the Day + Creative Salon + GameSpot + Forbes + Eurogamer + Complex + Billboard + Little Black Book

The world of gaming is crowded with random celebrities, crossovers, and cash grabs. And fans are tired of it.

But Battlefield 6 is a gritty, immersive first-person shooter that takes the genre back to its roots. So we brought fans’ worst fears to life with the cheesiest, most over-the-top celebrity teasers we could dream up.

And then we pulled the rug on the entire internet.

7 days after our campaign went live, we gained over 33 million organic views, breaking pre-order records and making Battlefield 6 the #1 shooter game in 2025.