MARATHON 


+ Forbes + IGNPCGamer + Polygon + KotakuGamesRadar + Destructoid

Bungie was preparing to announce their first return to their flagship sci-fi shooter franchise Marathon in over 25 years.

So we turned their announcement trailer into a portal that brought fans new and old into the universe of Marathon through a communal, real-time alternate reality game.






Fans obsessed over this campaign. And if you want, you can too: 
Here’s a 95 page communal Google Doc the fans created.
And here’s a four hour long video someone made dissecting it every piece of it.  

That should get you started ︎