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	<title>Jelby = Joey + Shelby</title>
	<link>https://jelby.co</link>
	<description>Jelby = Joey + Shelby</description>
	<pubDate>Tue, 07 Oct 2025 18:15:20 +0000</pubDate>
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		<title>Jelby Head</title>
				
		<link>https://jelby.co/Jelby-Head</link>

		<pubDate>Tue, 06 Jul 2021 17:58:58 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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		<title>About Us</title>
				
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		<pubDate>Tue, 20 Jul 2021 06:39:43 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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Jelby is a creative director team working at Mother LA that uses only the best and most creative parts of Joey Johnson and Shelby Tamura. Their work has been recognized by all kinds of neat people and places, like Cannes, the One Show, D&#38;amp;AD, the CLIOS, The Tonight Show, and Bob Tamura’s Facebook Page.They love making work that makes people say "what the fuck I love that." When they’re not making ads they’re making other garbage that makes people say "what the FUCK I LOVE that.”
And they’d love to hear from you:


shelbytamura8@gmail.com
joejohnson821@gmail.com


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		<title>Battlefield Image</title>
				
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		<pubDate>Tue, 07 Oct 2025 18:15:16 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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		<title>Battlefield</title>
				
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		<pubDate>Tue, 07 Oct 2025 18:15:20 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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BATTLEFIELD 6
AdAge: #3 Ad of the Year
Creativity Awards: Nominee -Best Product Launch
D&#38;amp;AD: Wood Pencil
Fast Company: Best Blockbuster Video Game Commercial
Golden Joystick Awards: Bronze

One Show: Bronze, Merit
Shots Americas: Nominee - Best VFX&#38;nbsp;
VES Awards: Nominee - Best VFX&#38;nbsp;

IGN+ Kotaku + PC Gamer + Campaign Mag Ad of the Day +
Creative Salon + GameSpot + Forbes + Eurogamer + Complex + Billboard + Little Black Book
The world of gaming is crowded with random celebrities, crossovers, and cash grabs. And fans are tired of it.
&#38;nbsp;
But Battlefield 6 is a gritty, immersive first-person shooter that takes the genre back to its roots. So we brought fans’ worst fears to life with the cheesiest, most over-the-top celebrity teasers we could dream up.&#38;nbsp;
And then we pulled the rug on the entire internet.


	




	
	7 days after our campaign went live, we
gained over 33 million organic views, breaking pre-order records and making Battlefield 6 the #1 shooter game in 2025.&#38;nbsp;


	
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		<title>GYSTB image</title>
				
		<link>https://jelby.co/GYSTB-image</link>

		<pubDate>Tue, 06 Feb 2024 19:12:45 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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		<title>GYSTB</title>
				
		<link>https://jelby.co/GYSTB</link>

		<pubDate>Tue, 06 Feb 2024 19:13:13 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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GET YOUR SH*T TOGETHER, BABY
&#38;nbsp;+ CNN + Adweek + Fast Company + Glamour&#38;nbsp; + Little Black Book + Muse by Clio + Creative Review + The Story Exchange + DesignTaxi
The United States is one of only six nations in the world that doesn’t offer paid family leave for new parents. In fact, one in four women have had to return to work just two weeks after giving birth. 
So if the government isn’t going to help parents take care of their newborns, then maybe it’s time to teach newborns how to take care of themsleves.&#38;nbsp;


	

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		<title>Goliath Image</title>
				
		<link>https://jelby.co/Goliath-Image</link>

		<pubDate>Wed, 19 Jun 2024 23:45:54 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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		<title>SITH</title>
				
		<link>https://jelby.co/SITH</link>

		<pubDate>Wed, 19 Jun 2024 23:46:11 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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MARATHON&#38;nbsp;
+ Forbes + IGN +&#38;nbsp;PCGamer + Polygon + Kotaku +&#38;nbsp;GamesRadar + Destructoid

Bungie was preparing to announce their first return to their flagship sci-fi shooter franchise Marathon in over 25 years.So we turned their announcement trailer into a portal that brought fans new and old into the universe of Marathon through a communal, real-time alternate reality game. 
	






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	Fans obsessed over this campaign. And if you want, you can too:&#38;nbsp;
Here’s a 95 page communal Google Doc the fans created. 
And here’s a four hour long video someone made dissecting it every piece of it. &#38;nbsp; That should get you started ︎
	



	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
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		<title>LA Phil GIF</title>
				
		<link>https://jelby.co/LA-Phil-GIF</link>

		<pubDate>Thu, 22 May 2025 16:51:43 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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		<title>LA Phil</title>
				
		<link>https://jelby.co/LA-Phil-1</link>

		<pubDate>Thu, 22 May 2025 16:51:39 +0000</pubDate>

		<dc:creator>Jelby = Joey + Shelby</dc:creator>

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LA Phil
In the aftermath of the 2025 Los Angeles wildfires, the Los Angeles Philharmonic hosted a benfit concert to honor the first responders and community members who stepped up to help their LA neighbors.This film was dedicated to those people as a thank you for their sacrifice.


	










	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

	

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